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3Luxe is search engine nirvana
By Will Ashworth | September 1, 2007
I did some search engine research this week and found what will be the next great search tool for finding relevant consumer product information. If you enter the word “jeans” in Google, you get 67 million results. That’s not exactly precise. Now go to the new search engine 3Luxe; exactly three results show up. That’s more like it. I don’t know about you, but I want information quickly and efficiently. I don’t have time to be sifting through search results for reputable sources. 3Luxe does this for you, and they do it very well.
Given the man behind this start-up, it’s not very surprising. Doug Worple has a strong background in marketing and advertising, spending eight years with marketing machine, Procter & Gamble. Then, in 1993, Worple co-founded Barefoot, a Cincinnati-based advertising firm, committed to developing great advertising copy for their clients. The firm is going on 14 years now, and is the pride of the Cincinnati advertising world.
Fast forward to this past June; Doug and his brother Bill team up to bring consumers a product search engine operated by humans, rather than fancy algorithms. The top three results viewed relevant by company writers become the “best of” for each category on the site, currently totaling 16, but expected to grow well beyond that. It costs the consumer absolutely nothing, yet saves them time and money.
The future of search, especially when it comes to product information, will be precision driven. Search users will demand less quantity and more quality. It says here, 3Luxe will be immensely successful.
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